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Yesterday I saw an ad on Facebook featuring a specific, obscure pair of shoes that I bought, so, today, I followed these extremely helpful directions from the Electronic Frontier Foundation about how to opt-out of direct marketing databases, block tracking of your web history, and generally stop advertisers from mining your data. Really pleased so far; not only do the suggested browser plug-ins (e.g. Ghostery) show you exactly who’s trying to watch your clicks, but they also block annoying pop-up ads and even many sidebar and pre-roll streaming ads.

 – via Allison Burtch

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